HERESY (definition by TRECCANI encyclopedia)<\/p>\n
1. Doctrine that opposes a revealed truth that is offered as such by the Catholic Church and, by extension, opposes the theology of any church or religious system, considered as orthodox.<\/p>\n
2. Idea or statement contrary to commonly accepted opinion.<\/p>\n
Since an “enterprise theology” also exists, we will try, as Galileo,\u00a0 to debunk some myths, hoping that we will not be obliged to recant before the Holy Office.<\/p>\n
Some heresies are more heretical than others and this is why innovators make the difference. Warning: continue reading only if you want to change the way you do business.<\/p>\n
HERESY No.1<\/p>\n
Why does a firm exists?<\/p>\n
Profit is important but not everything.<\/p>\n
Can industry set itself purposes? Are these only within the realm of profits?<\/p>\n
Beyond the visible pace, isn’t there something more fascinating, a destination, a vocation in the life of a factory? \nAdriano Olivetti – Speaking to employees in Pozzuoli 1955<\/p>\n
No business can be successful in the long run if its main goal is profit. \nRicardo Semler<\/p>\n
A successful company pursues INNOVATION and EFFICIENCY at the same time.<\/p>\n
HERESY no. 4<\/p>\n
Innovation and improvement are the main task for everybody: from the one at the top to the one at the bottom. The one at the top should set the example for the others, otherwise why would he\/she be number 1?<\/p>\n
Well yes, also the people from administration, sales and IT should take part in innovation and improvement processes.<\/p>\n
HERESY no. 5<\/p>\n
Innovation and improvement can only exist alongside the principle of “Respect for People” and in a collaborative, open and helpful environment. \n  \nHERESY no. 6<\/p>\n
Work plan for the entrepreneur and the top management in order to put the “heresies” into practice:<\/p>\n
build the culture (a new way of doing things); \nbuild people (training and education are equally important, if not more, than investing in machinery, plant and equipment); \nbuild a new leadership model.<\/p>\n
HERESY no. 7<\/p>\n
Basic good management principles for an innovative enterprise:<\/p>\n
experimenting; \ndevelop areas and time free from fear; \nsimple is better than complicated; \ncreate, transmit and grow confidence both inside and outside the company. This is one of the priorities for the entrepreneur and the top management. \nyes to speed, no to frenzy; \nyes to intensity and concentration, no to scattered and variable targets; \nyes to harmony and respect, no to agitation and suspicion.<\/p>\n
HERESY no. 8<\/p>\n
Employees should be aware that freedom and autonomy only exist in conjunction with the principle of accountability.<\/p>\n
HERESY no. 9<\/p>\n
A firm\u2019s growth and development process is similar to the process for designing and developing a new idea for a product or service. The diagrams\/models of business schools and consultants do not work.<\/p>\n
HERESY no. 10<\/p>\n
Innovators THINK AND ACT differently.<\/p>\n
Impossible? No. Just very hard.<\/p>\n
It can be done.<\/p>\n
The secret ingredients: courage, persistence and vision. \nHave a good week<\/p>\n